About
Prized Ajwa dates from the groves of Madinah — soft, mildly sweet and finely textured. Deeply cherished.
Product details
- Origin
- Madinah, KSA
- Taste
- Soft, mild and less sugary — a prized variety
- Sweetness
- Medium
- Texture
- Soft
- Shelf life
- Several months
- Storage
- Store airtight; refrigerate in summer to keep them soft.
- Nutrition
- A natural energy source — rich in fibre, potassium, magnesium and antioxidants; ~277 kcal per 100 g, with no added sugar.
- Best for
- Snacking, Natural sweetener, Stuffing with nuts, Shakes & smoothies, Energy balls & baking, Ramadan / iftar
Frequently asked questions
How do I store dates?
Keep them in an airtight container. Soft dates last 1–2 months at room temperature, 6–12 months in the fridge, and up to a year frozen.
Which dates are the sweetest?
Medjoul and Kimia are the softest and richest; Ajwa is milder and less sugary; Zahidi and Deglet Noor are semi-dry and nutty.
Do dates need to be refrigerated?
Not essential, but refrigeration keeps soft dates fresh and plump for much longer.
Are dates good for you?
Yes — they are a natural, fibre-rich energy source with no added sugar, and are best enjoyed in moderation.
Are Ajwa dates special?
Ajwa dates, grown in Madinah, are highly prized in Islamic tradition and have a soft texture and mild, less-sugary taste.
What is the difference between Medjoul and Zahidi dates?
Medjoul dates are large, soft and toffee-like; Zahidi dates are smaller, semi-dry and nutty — excellent for cooking and everyday snacking.









